International Business Assignment Example | Topics and Well Written Essays - 4500 words

International Business - Assignment Example However, the big question is what is the reason that made companies to take their venture on the global scale? The answer is not just the intention of the companies to expand the business volume, but companies are actually experiencing extreme difficulties to sustain in the market place with only domestic operation. Thus, international business not only worked as a factor that helped in business expansion but acted as a saviour of business as well. Moreover, the opening of the world economy and globalization has fostered the companies to embrace international expansion. The study intended to investigate about the features of international business environment and the way it differs from the domestic business environment. In addition, it also tried to assess how the chosen company Samsung deals with competition in the overseas market. The key findings of the study are that Samsung generally uses competitive pricing, mass targeting and product differentiation strategy to deal with the competition of overseas market. Introduction The notion of international business can be traced back to the early 1960s. During this epoch, several multinational enterprises emerged as a centre of focus and interest for the economists as well as general public. Majority of the literature from this era has been able to provide only a time bound perspective about this phenomenon (Campbell, 2009; Kapil, 2011). Paradoxically, economist of this phase treated multinationals as the by-products of the post world war II. It has resulted into global financial integration, improved the communication system and along with that developed the transportation technologies. From the point of view of common people, international business was seen as a way of making business expansion (Dooley, Guy, Goymer, Richards and Richards, 2006). Since that phase, the impact of international business on the global economy was phenomenal. Companies that started to operate on a global scale were truly signified as ‘multinationals’ (Nelson, 1999; Onkvisit and Shaw, 2004). With the expansion of European and East Asian firms in the international markets, a new cross-national strategic partnership came into existence. The historiography of global enterprises was tremendously enriched by some of the eminent scholars such as Mira Wilkins, D. K. Fieldhouse, Peter Hertner, Shin'ichiYonekawa, among others, who not only threw light on the origins of multinational business on the twentieth century, but have also linked their scholarly works with the wider reinterpretations of the business evolution dynamics. One of the interesting facts of international business is that since the 1960s, the international business environment is being controlled by a single country thereby reflecting a single - nation dominance (Clifton, 2012). For example, the phase of 1880 to 1914 was dominated by the United Kingdom, whereas 1950s and 1960s were dominated by the United States. However, the scenario drasti cally changed after the 1960s as the world experienced continual growth of the multinational operation and reflected a steady shift in the external factors